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- Accenture (nur 8 Mitarbeiter)
Der Post bezieht sich auf Forrester
They’re not handling that challenge well: Forrester found that most B2B blogs are “dull, drab, and don’t stimulate discussion.” Seventy percent stuck to business or technical topics, 74% rarely get comments, and 56% simply regurgitated press releases or other already-public news.
Forrester coined the term Social Technographics
In order for a blog to be interesting and interactive, these companies must leverage their entire organization. This is exactly what we educate and train our clients on doing at Compendium Blogware (www.compendiumblogware.com)..shamless plug!