Teufel mit dem Belzebub austreiben. Ich stimme (leider) zu.
I do think the rise of alternative notification channels; sms, mobile push notifications, direct messages on twitter, Facebook messaging, etc are going to move some of this kind of thing off of email over time. But today, if you want to drive retention and repeat usage, there isn't a better way to do it than email.
Email: Social Media's Secret Weapon
Agree email is the best notification tool right now. However, it is a terrible tool for business communication, documentation and task/project management which unfortunately the majority of people use it for
Read more: http://www.businessinsider.com/social-medias-secret-weapon-email-2011-5#ixzz1QwAcGSQO
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